Pensole Footwear Design Academy. Placed 2nd in Footlocker x ASICS Fueling the Future of Footwear competition. Brief: Redesign the Asics GEL-Lyte 180 in three weeks to better appeal to the Footlocker and Asics consumer without making pattern changes. Concept: 180 Motivation: Money, Mind, Mood a shoe for work, school, and urban adventures. Reverse color block on L and R shoes echoes 180 half circle theme and grabs attention. • Microfiber suede and textured PU skins give the shoe a lifestyle everyday luxe feel while mesh provides breathability.
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